Straight Outta
Silicon Valley

The Blog

Tales and tutorials from the trenches of Silicon Valley, where innovation flows like artisanal coffee and startup ideas are as common as avocado toast. 

From business operations to offsite shenanigans, this blog will delve into all the nitty-gritty nuances that could either catapult your startup or send it spiraling down the drain.

June 11, 2024
In this comprehensive series I aim to provide early stage startup founders with essential knowledge about hiring....
May 24, 2024
My years as a right hand to executives gave me a behind-the-scenes look at how companies get built. I got to see firsthand what makes startups really take off and...
September 12, 2024
Founders who recognize this need early on may find themselves better equipped to navigate the tumultuous waters of entrepreneurship....
August 8, 2024
If you implement the strategies outlined in this post, you'll be well on your way to onboarding new hires in an efficient, impactful way....
August 1, 2024
I focus on the two types of executive assistant positions I've held personally and highlight two behaviors instrumental in rapidly expanding my level of responsibility and compensation....
August 1, 2024
You will learn a simple approach to building an internal process that delivers an exceptional onboarding experience for new employees. I've put together a simple employee onboarding checklist you can...
June 14, 2024
A good onboarding process will help you to stay organized, legally compliant, and ensure your new hire feels welcomed. I'll break down it matters and share tips for creating a...
June 11, 2024
Hiring remote or distributed team members from a state other than your headquartered location adds an extra kick to the mix. Taxes....
June 11, 2024
Unfortunately, you can’t simply add that A-player you spent weeks sourcing to Gusto and call it good. There are numerous legal and compliance obligations to meet prior to compensating your...
June 5, 2024

Fear. Oh how it holds us back. We’ve all read the platitudes on overcoming fear, know them to be true, yet still struggle to move past. We hold ourselves back,...

June 4, 2024
Delegating your email is a strategic move that can significantly boost your productivity and efficiency as an executive....
Green and black image that says 'Silicon Valley' for Resonate Growth's About This Blog

What’s It All About?

My years as a right hand to executives gave me a behind-the-scenes look at how companies get built. I got to see firsthand what makes startups really take off and when they’re about to hit a roadblock.

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About the Author

Brenna is a former Silicon Valley operations leader turned startup whisperer, using her own battle scars and tales of victory to guide others through the land of unicorns and disruptors.

Brenna Souza Early Stage Startup Consultant Headshot

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